Strengthen client and audience relationships
Bespoke newsletters
Tailored news and insight, shaped around your audience and delivered in your brand.
Who it's for
Marketing, BD and communications leaders
The problem
Reaching clients and prospects with content they actually want to read takes editorial craft most teams cannot resource in-house.
What's included
- Branded editorial template and house-style guide
- Curation, drafting and editorial sign-off
- Distribution via your ESP or one we provide
- Engagement reporting back to your team
Customisation
Shaped around your audience
- Audience segments and distribution lists
- Topic taxonomy and source set
- Cadence and send window [TO CONFIRM with your team]
- Brand template, tone of voice and approvals workflow
How it works
From brief to inbox
- 01
Brief
Audience, topics, voice and approvals scoped with your team.
- 02
Source
AI-assisted scanning of an agreed source set.
- 03
Refine
Editors prioritise, write and edit under your masthead.
- 04
Deliver
Sent on schedule, with engagement reported back.
Human-review checkpoints
- Editor reviews every story before it enters the issue
- Named editor signs the issue off before send
- Brand and legal review available where required
Business outcomes
What changes for your team
- Audiences associate your brand with useful editorial
- Less burden on internal marketing teams
- Consistent, on-brand cadence your readers can rely on
Where this typically lands
Relevant sectors
Implementation
How we get started
A short discovery phase agrees audience, sources and approvals. We then run a pilot edition before moving to a regular cadence. Specific timings are agreed with your team.
Frequently asked
Common questions
Next step
Request a tailored bespoke newsletters sample
We'll send a representative example so you can evaluate the editorial standard.