Cision is the latest brand to announce consolidation and offshoring in the UK media monitoring market, this follows the decision of the other dominant UK media brand, Kantar Media, to offshore their production after the Precise and Kantar Media brands came together 3 years ago.
While this may save money....at what cost to you?
Early Morning Media, one of the leading independent UK based news briefing providers, looks at the pros and cons of editorial expertise v factory automation.
Email Marketing remains a key weapon when it comes to staying on top of your customers’ minds. As decision cycles get shorter in a fast paced business environment, you risk being forgotten when your lead finally makes a purchase decision. Newsletters can help you boost email marketing roi, build your brand, gain authority in your domain, and help sales follow up with engaged leads
Marketing and PR professionals are facing real challenges in an era of outsourcing and automation of media monitoring
What’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter.
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