Cision is the latest brand to announce consolidation and offshoring in the UK media monitoring market, this follows the decision of the other dominant UK media brand, Kantar Media, to offshore their production after the Precise and Kantar Media brands came together 3 years ago.
While this may save money....at what cost to you?
Early Morning Media, one of the leading independent UK based news briefing providers, looks at the pros and cons of editorial expertise v factory automation.
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